meet dotty
project overview
dotty was going through a complete branding overhaul, with the goal of becoming a fresher, fun and friendlier brand, with a little touch of crazy. to introduce this new era, i proposed an ambitious idea to the marketing team: develop and launch a brand mascot that could embody the new personality, then introduce him and the rebrand to the world through a short, fully animated film.
project type
brand campaign
year
2018
my role
creative concept · art direction · character design · motion design
client
